Clementoni and Franplast, a strategic partnership in the world of toys
Clementoni Spa, a leader company in the world of educational toys and a brand that is synonymous with creativity, passion and attention, has been using Franplast TPE for its line of product Clemmy® which is also patented in Europe.
Franplast has developed for the toy manufacturer, located in the Italian region “Marche”, a soft, non-toxic and fragrant TPE for childhood’s soft blocks, ideal to stack, trap and manipulate according to their imagination.
The choice of Franplast TPE gives to the blocks a pleasant and soft touch grip. A child playing with these blocks “takes possession” touching and looking at them. Therefore he makes experience combining them together in a process of trial and errors. Stacking, let falling, touching and looking at the blocks helps him to take confidence with the surrounding space and stimulates his manual skills and coordination, all this without running the risk of injuries and playing safely by using Franplast TPE which is made with approved materials for food contact and in conformity to the rule EN 71.3.
The particular formulation of Franplast’s TPE, used for the production of Clemmy®, has also successfully passed the rigid chemical tests of the German TÜV certification.
The relationship between Franplast and Clementoni has become stronger with the introduction of a new product line that represents the evolution of Clemmy®. The new produced bricks are called “Clemmy® plus”. Clemmy® Plus is a range of constructions that have been specifically designed for children from 18 to 36 months. They are brightly coloured and perfectly safe thanks to the special soft material. Clemmy® gets better and better as you fit the bricks together, characteristic of the first real building experience for little ones. The new bricks are ideal to stimulate manual skills, imagination, creativity and role playing.
For more information, please visit www.clementoni.it